// About

RAIN Group: An Award-Winning Sales Training Company

Global sales training and performance improvement to unleash the sales potential of your team.

RAIN Group is a global sales training company that works with companies worldwide to drive sales transformation and results.

Headquartered in Boston, we have offices across the US and internationally in Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, São Paulo, Seoul, Sydney, and Toronto. Our global footprint allows us to serve clients locally and all over the world. We’ve helped over a million salespeople, managers, and professionals in more than 75 countries significantly increase sales with sales training and consulting.

Watch the video to the right to learn more about how RAIN Group works with customers to unleash sales potential.

Award-Winning Results

Top 25 Sales Training Company
Top 20 Sales Training Company 2023
Brandon Hall Excellence in Sales Performance
2022 Gold Stevie Winner
Top 20 Online Sales Training Companies
Inc. 5000 Honoree

RAIN Group Unleashes Sales Potential

Delivering transformational experiences to help organizations:

11
Worldwide locations
2002
Founded
75
Countries delivered training in
4.8
Out of 5 average facilitator quality score
Top 20
Sales Training Company
350+
Articles, white papers, research reports, and resources

Top Sales Organizations Choose RAIN Group

covetrus
citi
optus
toyota
lowes
unilever
marriott
santander
canon
thomsonreuters
newbalance
ingrammicro
legoeducation
fujixerox
publicisgroupe
adobe
kimberlyclark
ey

We collaborate with our customers to develop initiatives that drive top performance and results.
Explore our client results. east

Transform Your Sales Results with a Robust Education System

Behavior change is our focus. Training is the vehicle. We have a complete learning system, delivered in person and virtually, with robust reinforcement to ensure learning drives performance and results.

Craft
Deliver
Enable

You need training that drives business results.

You need modern and effective training built for adult learners.

You need support for sellers and continuous improvement.

CDE-Framework

Drive Transformational Change

Discover how RAIN Group’s approach to sales performance improvement can drive change and results at your organization.


Transform Your Sales Results